Created on Michele Miller’s dining room table in March 1984, Western New York Family Magazine was the 12th regional parenting publication to be founded in the nation.

Today, as one of over 150 independent members of Parenting Publications of America (PPA), Western New York Family Magazine has become an established and trusted resource, offering the area’s most cost-effective means of targeting the family niche.

Through special advertising sections, seasonal editorial themes, our web site and involvement in informational and family-related events, Western New York Family brings you many opportunities to reach the quality customer you need, at a price you can afford.

ABOUT OUR READERS
Our most recent reader survey shows that:

• 94% are female
• 89% share WNY Family with their spouse...WNY Family readers share their copy with three additional adults
• 78% are 25-45 years old
• 85% are college educated
• 64% have a household income of $50,000+
• 55% are dual income families
• 7% are expecting a baby
• 61% have at least 2 children
• 53% have children 0-4 years old
• 29% have children 9-12 years old
• 14% have children 13 and over
• 94% read most of the magazine
• 76% keep WNY Family 1 month or longer
• 69% frequently purchase products or services from ads seen in WNY Family
• 87% own home computers
• 89% are connected to the internet

Audited by the independent Circulation Verification Council, Western New York Family Magazine has a monthly circulation of 25,000 copies with a readership of 60,000, distributed across the Greater Buffalo and Niagara Falls, New York metropolitan area.

As an audited publication, you can be sure that our statistics are accurate. They are monitored and verified by an outside company, Circulation Verification Council.

Our distribution is a combination of paid subscriptions, delivered via U.S. mail, and controlled, targeted free distribution to more than 400 select locations throughout the Niagara Frontier including:

• All Wegmans supermarket locations
• Childcare Centers
• Public Libraries
• Cultural & Community Facilities
• Hospital Maternity Departments
• Pediatricians, Obstetricians & Dentists
• Children's Clothing Stores
• Toy & Book Stores
• Family Restaurants
• And many of Our Advertisers

Open display advertising rates range from $76 to $1,275 for sizes ranging from 1/24 of a page to our 4-color Back Cover. Frequency discounts of 10, 15 or 20% can be earned depending upon the number of insertions contracted.

Classified advertising is $15 for the first 20 words; 50 cents each additional word. Payment is required prior to publication and may be made by phone with Mastercard, Visa, Discover or American Express. To place a classified, call 716-836-3486 x101.

More than 60,000 readers consult our special directories and targeted sections focusing on:

WNY parents’ premier source for details on preschools and childcare centers, appears at key enrollment periods six times a year: January, February, April, July, August and September.

Our handy Dance, Gymnastics and Fitness directory offers parents a resource for finding instruction for all ages and levels. This directory is featured in January, August and September.

A pull-out section in May and October designed to be a valuable resource in any family home. The Family Phone Book provides listings, display ads and spotlight advertorial in business categories of particular interest to families. It is posted online in the Resources section of our site so that advertisers receive further valuable exposure for 6 months at very nominal cost.

Amusements, animals, balloons, cakes, clowns, karaoke, entertainers, indoor & outdoor party sites and much, much more appear in this monthly section. Let’s Party is the definitive resource for anyone planning a children’s party, company picnic, school carnival or special event.

Families across the Niagara Frontier find exciting summer programs for their children in this section running February, March, April, May, June and July.

A 20-28 page section, depending on the topic, complete with its own four-color front and back covers, pulls out from the centerfold of our issue so that readers can save these sections for future reference. They are comprised of quality editorial devoted to a specific theme and advertising by businesss related to that theme. Current pull-outs featured annually include:

To request a copy of our current media kit, you may download it in .pdf format from this site (see link at upper left). Or, call 716-836-3486 x104 or e-mail a Western New York Family Advertising Representative at advertising@wnyfamilymagazine.com.